The Google Pixel 9 is a hit: Pixels earn double-digit market share for the first time

What you need to know

  • According to research firm Statcounter, Google Pixel market share more than doubled in the span of a month.
  • The recent spike in Pixel market share can likely be attributed to the success of the Google Pixel 9 series.
  • Additionally, Counterpoint reports Google phone shipments increased 20% year-over-year on the back of the Pixel 9 series.

The Google Pixel 9 series, which includes four phones at various price points, received rave reviews from the media when it launched in August. However, that isn’t always indicative of how a lineup of flagship phones will resonate with consumers. A variety of factors can determine whether a phone is successful, even if the hardware and software are both excellent.

Well, a pair of reports from two research firms suggest that the Google Pixel 9 was a hit, however you look at it. Counterpoint Research’s results from the third quarter of 2024 revealed that Google smartphone shipments increased 20% year-over-year. For reference, the Pixel 9 series debuted nearly two months earlier in 2024 than the Pixel 8 series did in 2023. Google’s shipments represented just four percent of phones shipped overall in Q3 2024.

“The Pixel 9 series had a staggard launch this year starting at the end of August with the Pixel 9 and 9 Pro XL, followed by the 9 Pro and 9 Pro Fold in the beginning of September,” said Maurice Klaehne, a senior analyst at Counterpoint, in a press release. “We expect GenAI smartphones to perform well in Q4 as more software updates for both iOS and Android get released.”

(Image credit: Apoorva Bhardwaj / Android Central)

Counterpoint also revealed that the Pixel 9 Pro XL, the biggest of Google’s new flagships, was in the top ten of the best-selling premium phones in Q3 2024.

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